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Your posts should be easily recognizable at a glance. No matter what you’re going for, it’s important to maintain a consistent brand voice, personality and look. An aspirational brand might showcase the lifestyle or achievements of your customers. Or humanize your brand by sharing an employee’s perspective. Maybe you want to show off how your product is made. Create a consistent brand story and aesthetic They will also help you consistently deliver content that will keep your audience engaged for the long run. The answers to these questions will help you craft content to connect with the people on Instagram who are most likely to give you a follow. What are their pain points and challenges?.Define your target audienceĪsk yourself some questions about who you’re trying to reach: It will help you tell a compelling brand story that appeals to new profile visitors and helps build (and keep) a loyal following. Staying focused on these business-oriented goals will help keep your Instagram account consistent. What do you really hope to accomplish? Maybe you want to: Think about the reasons why you want more Instagram followers. Your goal needs to be part of a larger plan that connects to your business strategy and social marketing objectives. But followers alone won’t create a successful Instagram account. Getting more Instagram followers is a great starter goal. If you want to be effective on social, you need a clear plan. Lay the groundwork Have a thoughtful Instagram marketing strategy Otherwise, it’s time to roll up your sleeves and get to work. No time to read the whole guide? Check out the video below for what you need to grow on Instagram this year: How to get more Instagram followers for free

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

Instagram photos and captions download followliker